Two factors made Slack irresistible to customers: Slack was an instant success because of Tiny Speck’s expertise in the gaming industry.īutterfield and his compatriots already knew how to enhance the gameplay experience and make repetitive tasks more interesting, and this talent easily transferred to workplace communication. Slack, an acronym for “Searchable Log of All Communication and Knowledge”, underwent beta testing in 2013 and was made available to the public in February 2014. That “something else” would be Slack, which was based on an internal communication tool Butterfield had already created for the team at Tiny Speck. But if we stop now, we can use that money to build something else.” Slack emergesĪccording to Slack product architect Johnny Rodgers, Butterfield remarked that “ If we keep going as we are, we’ll burn through the rest of our money in a few months and be left with nothing to show for it. No one knew what Tiny Speck did for a while, but after months of speculation, the social MMO game Glitch was launched on September 27, 2011.īy 2012, however, it became apparent that Glitch would join Game Neverending on the scrap heap. He later founded Tiny Speck in 2009 with Flickr chief software architect Cal Henderson and fellow former Flickr employees Serguei Mourachov and Eric Costello. When Flickr was acquired by Yahoo in 2005, Butterfield decided to make another attempt at developing a game. The impetus for the company’s establishment was a massively multiplayer online (MMO) game called Game Neverending, but the venture was later shelved for a more feasible project called Flickr.
Many years before Slack existed, in 2002, Butterfield co-founded the Vancouver-based company Ludicorp. In this article, we’ll discuss Slack’s history and some of its key moments.
The platform was developed by Slack Technologies, a software company that was founded in Vancouver, Canada, in 2009 by Stewart Butterfield. Slack is a popular messaging and collaboration platform that is widely used by organizational teams around the world. Salesforce is primarily owned by entrepreneur Marc Benioff. Today Slack is still a product mostly independently managed by Salesforce, which incorporated some of its features within its platform. In a $27.7 billion deal in 2021, Salesforce’s finalized the acquisition of Slack, which was integrated into Salesforce.
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